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MOOC ENAC – Manage Your Prices: an Introduction to Pricing Strategy and Revenue Management

11 September 2018 Article

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Learn to use pricing strategies to increase your firm’s revenue, and set the right price for the right person at the right time.

What topics will you cover?

Basic economic concepts : supply and demand, consumer welfare, demand elasticity
Economic foundations of Price discrimination
The three types of price discrimination and product differentiation
Pricing under uncertainty
EMSR (Expected Marginal Seat Revenue)
Risk analysis, overbooking
Dynamic pricing strategies in various competitive environments
History of revenue management
Features of revenue management techniques Strategic decisions in revenue management Implementation of revenue management techniques in various businesses