Loyalty programs

Frequent flyer programs, which originated in the United States in the early 80s, were used as a response and a weapon by airlines to cope with the arrival of new competitors and new management practices after the deregulation of the sector in 1978.

Powerful marketing tools (award tickets, enhanced customer experience with lounges, fast tracks, etc.), they have also become over time, with the sale of miles, a genuine distribution channel and a major source of revenue and margin for major airlines, and an intrinsic value in the financial valuation of major airlines.

This webinar will be hosted by Frédéric BABU.

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Tuesday 24 June 2025
18:30 - 19:30 (GMT +2)

Registration deadline : 24th June

Online event

Free

Registration closed

Speakers

Frédéric BABU

With almost 30 years' experience in the travel and hospitality industry, Frédéric Babu has witnessed and played an active role in the changes brought about by the consequences of air transport deregulation (1992 in Europe).

He has held various management positions at Air France-KLM, Air Portugal and Skyteam, in France and in many other countries, including Director of Loyalty, Customer Experience, Pricing Europe&Domestic and Regional Director.

He contributed to various Air France KLM merger projects, including the merger of their frequent flyer programs as Project Director to create Flying Blue.

In parallel, he has developed a consulting and interim management activity, and teaches BA and MBA students at SciencesPo Paris, Ifurta in Aix-Marseille and at Bucharest University in partnership with CNAM.

In addition to these activities, Mr. Babu also has entrepreneurial experience: since 2015, he has owned a historic 15-room hotel in the Swiss Alps.

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