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11 septembre 2018

MOOC ENAC – Manage Your Prices: an Introduction to Pricing Strategy and Revenue Management

Learn to use pricing strategies to increase your firm’s revenue, and set the right price for the right person at the right time.

 

What topics will you cover?

  • Basic economic concepts : supply and demand, consumer welfare, demand elasticity
  • Economic foundations of Price discrimination
  • The three types of price discrimination and product differentiation
  • Pricing under uncertainty
  • EMSR (Expected Marginal Seat Revenue)
  • Risk analysis, overbooking
  • Dynamic pricing strategies in various competitive environments
  • History of revenue management
  • Features of revenue management techniques Strategic decisions in revenue management Implementation of revenue management techniques in various businesses

When would you like to start?

24 September 2018

More information here

Join the course



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